gorjana and BCRF have proudly partnered since 2020. Throughout October, gorjana harnesses the power of its brand, customers, communities, and employees to support the brightest minds in science. To date, gorjana has enabled 3,210 hours of lifesaving research.
Based in Laguna Beach, California, the gorjana brand was founded in 2004 on the apartment floor of husband and wife duo Jason and Gorjana Reidel. The couple drove 50,000 miles to sell and market their collection and hit the trade show circuit. Through their own separate strengths and combined vision, the brand grew rapidly from an idea into a full-fledged business that is still owned and operated by the couple today. With beautiful, easy styling, the brand’s wide assortment includes gold plating, solid gold options, and an expanding range of fine materials including diamonds, opals, sapphires, emeralds, turquoise, and more.
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